7 Books on Data and Analytics for Product Designers
As someone working in the field of product design having a grasp of data and analytics is absolutely crucial. This knowledge plays a role in making design decisions and creating impactful product experiences.
In this blog post I will highlight books that can help product designers effectively use data to enhance their designs make decisions and accurately measure the business impact of their efforts.
Essential Books for Applying Data & Analytics in your Design Process
Benchmarking the User Experience
Written by Jeff Sauro, this book for folks looking to improve their design process by measuring user experiences. Filled with practical examples from actual studies conducted by MeasuringU, this book will help you gain better user insights in order to create more engaging products.
Measuring the User Experience
Written by experienced authors Bill Albert and Tom Tullis – this third edition includes expanded coverage on behavioural and physiological metrics such as eye tracking, emotion recognition and more.
Along with up-to-date research findings and case studies, it also offers detailed instructions on using Excel in order to help you apply what you learnt practically.
Quantifying the User Experience
Quantifying the User Experience helps you confidently quantify, qualify and justify data.
This book provides an in-depth look into how statistics can be used to answer common questions about usability such as whether current products are more usable than competitors or if users are able to complete tasks on their first attempt.
The authors Jeff Sauro and James R. Lewis, have created Excel formulas along with links to web calculators that offer practical solutions.
Lean Analytics
With more than thirty case studies, as well as insights from over one hundred business experts, Lean Analytics offers invaluable advice for entrepreneurs who want to make their mark in the world of business.
This book will help you validate your initial idea, determine the right customer base, identify what needs building or monetising and how best to spread awareness about it.
Designing with Data
Designing with Data is a guide to using A/B testing in the decision-making process. This book presents real-world examples to demonstrate how data-driven design can be incorporated into any product design workflow.
It explains why data-driven decisions are important, and provides tools and strategies for running effective A/B tests that produce results.
Measuring Customer Experience
This one is for companies aiming to maintain a competitive edge.
By leveraging rigorous scientific tools and global data, this book provides valuable guidance on how to effectively optimise customer experience management.
It delivers comprehensive insights into the challenges companies increasingly face and provides actionable advice on how to overcome these hurdles.
How to Read Numbers
In a world saturated with data and numbers being able to differentiate between information and misleading falsehoods is crucial. How to Read Numbers equips readers, with the skills needed to navigate this landscape confidently.
Discovering the art of interpreting the numbers that surround us is what "How to Read Numbers" is, about. This insightful book sheds light on recognising when surveys may yield results due to biased samples. Moreover it guides readers on how to identify errors and determine when it's appropriate to place trust in data. With this book as your guide you'll navigate effortlessly through our landscape building your confidence along the way!
If you're a product designer looking to stay up to date with the latest data and analytics techniques these books are essential. They provide insights, into the possibilities of data driven product design while demonstrating how technology can be fully utilised.
If there are any books that I haven't mentioned please feel free to let me know by leaving a comment.
