Company
Company
Company
UserDo
UserDo
UserDo
My Contribution
My Contribution
My Contribution
Product Design
Product Design
Product Design
Prototype
Prototype
Prototype
Team
Team
Team
1 x Product Designer
1 x Product Designer
1 x Product Designer
1 x Product Manager
1 x Product Manager
1 x Product Manager
1 x Engineers
1 x Engineers
1 x Engineers
Year
Year
Year
2020
2020
2020
Self-Service Registration
Self-Service Registration
Self-Service Registration
Visitors to the UserDo website have to request a demo in order to get their hands on the product. A Sales Rep reaches out and demonstrates the product. The industry standard in SaaS though is that users can sign up directly on the website and take the product for a test run immediately (self-signup).
Visitors to the UserDo website have to request a demo in order to get their hands on the product. A Sales Rep reaches out and demonstrates the product. The industry standard in SaaS though is that users can sign up directly on the website and take the product for a test run immediately (self-signup).
Visitors to the UserDo website have to request a demo in order to get their hands on the product. A Sales Rep reaches out and demonstrates the product. The industry standard in SaaS though is that users can sign up directly on the website and take the product for a test run immediately (self-signup).
The Challenge
The Challenge
The Challenge
❌
❌
❌
Users are unable to sign up by himself
Users are unable to sign up by himself
Users are unable to sign up by himself
❌
❌
❌
Users need to fill out nine fields on the registration form which can feel overwhelming
Users need to fill out nine fields on the registration form which can feel overwhelming
Users need to fill out nine fields on the registration form which can feel overwhelming
❌
❌
❌
The functionality and value is not demonstrated throughout the registration process
The functionality and value is not demonstrated throughout the registration process
The functionality and value is not demonstrated throughout the registration process
My Solution
My Solution
My Solution
✅
✅
✅
Design a self-signup process
Design a self-signup process
Design a self-signup process
✅
✅
✅
Enable customers to select services and favourite staff.
Enable customers to select services and favourite staff.
Enable customers to select services and favourite staff.
✅
✅
✅
Display social proof throughout the signup process
Display social proof throughout the signup process
Display social proof throughout the signup process
✅
✅
✅
Communicate the benefit of filling out the additional fields
Communicate the benefit of filling out the additional fields
Communicate the benefit of filling out the additional fields
Next steps
Next steps
Next steps
With a mockup ready, the self-signup process is ready for the following steps:
Align internally
User testing
Gather feedback
Gain insights that could improve existing process
Iterate design
With a mockup ready, the self-signup process is ready for the following steps:
Align internally
User testing
Gather feedback
Gain insights that could improve existing process
Iterate design
With a mockup ready, the self-signup process is ready for the following steps:
Align internally
User testing
Gather feedback
Gain insights that could improve existing process
Iterate design
Key considerations
Key considerations
Key considerations
Due to the time limited nature of this project, not all aspects that would affect the development of the self-signup process were included, such as:
The experience after when entering UserDo is as important as getting a user signed up.
A tour needs to be created for users to go through once they enter UserDo
Since users need to get buy-in from other team members, a screen for "Invite Team Members" should be included after the user has completed the tour with UserDo
Closer alignment on what events are passed into the database and how marketing and sales access the data need to be established
A lead scoring and qualification system needs to be created to help sales efficiently reach out to promising users
An automated email welcome campaign should be created that includes valuable resources to keep users engaged
Due to the time limited nature of this project, not all aspects that would affect the development of the self-signup process were included, such as:
The experience after when entering UserDo is as important as getting a user signed up.
A tour needs to be created for users to go through once they enter UserDo
Since users need to get buy-in from other team members, a screen for "Invite Team Members" should be included after the user has completed the tour with UserDo
Closer alignment on what events are passed into the database and how marketing and sales access the data need to be established
A lead scoring and qualification system needs to be created to help sales efficiently reach out to promising users
An automated email welcome campaign should be created that includes valuable resources to keep users engaged
Due to the time limited nature of this project, not all aspects that would affect the development of the self-signup process were included, such as:
The experience after when entering UserDo is as important as getting a user signed up.
A tour needs to be created for users to go through once they enter UserDo
Since users need to get buy-in from other team members, a screen for "Invite Team Members" should be included after the user has completed the tour with UserDo
Closer alignment on what events are passed into the database and how marketing and sales access the data need to be established
A lead scoring and qualification system needs to be created to help sales efficiently reach out to promising users
An automated email welcome campaign should be created that includes valuable resources to keep users engaged
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© 2024 Kanguro Communications. All rights reserved.
K
© 2024 Kanguro Communications. All rights reserved.
K
© 2024 Kanguro Communications. All rights reserved.